What makes our model so different?

Remember when you first got into the mortgage business and you could literally visualize the unlimited opportunity of this business? Remember how great it felt to see the sky as the limit, and the freedom that came along with it?

Unfortunately, distractions have a way of getting in the way. Loan challenges became the ‘latest’ and the ‘loudest’, marketing takes backseat to maintenance, and the ups and downs of the business wreak havoc on all of your plans. All of this pushes your dreams further down the stack of a growing pile of obligations.

What's even worse, burnout occurs when you begin to realize that...

...having the time or energy to focus on the things that will get you closer to your dreams are nowhere close to happening because you’re too busy operating in survival mode all of the time.

The way to avoid total burnout and get your business back on track is by having someone who’s been where you want to go come alongside you and help you navigate the obstacle course.

Eric has spent his entire career helping Originators and Managers go from where they are to where they wanted to be by expanding their vision, focusing their passions, increasing their skills and taking practical steps toward their defined dreams.

The Direct Path coaching model will help you win even in the face of the ups and downs of the business. Youll successfully navigate through the pitfalls that come along with growing a successful origination business, and have access to the expertise, clarity and systems that you need to unlock the true potential of your origination business. Along the way, you’ll learn and implement new marketing strategies directly from someone who has spent tens of millions of dollars on mortgage marketing.

You'll see the difference right away by applying the same framework that Eric used to grow his company, and have all of the confidence and assurance that comes along with having a rock-solid plan for your future.